DAF Used Trucks
Emotional brand story
DAF Used Trucks, part of PACCAR, offers thoroughly inspected used trucks at attractive prices. The brand combines reliability and quality with the advantages of buying a used vehicle.
The brief
Buying a used truck is often a practical and financial decision, but there is more to it than price alone. DAF wanted to create an emotional connection with its target audience through a brand film that would become a central part of its Used Trucks marketing campaign.
Approach
We developed a concept built around the emotional bond between a driver and his truck. Working with a director from our trusted network, we turned the concept into a script that combines a personal story with the decision to purchase a DAF Used Truck. We selected a filming location near Madrid, Spain, and brought together an international cast and crew. The entire production was filmed in just three days.
Result
An emotional brand film in which the love of parents for their daughter forms the heart of the story, intertwined with the process of buying a DAF Used Truck. Alongside the main film, we produced a teaser and several shorter versions specifically designed for social media, extending the campaign across multiple channels.
Worth noting
Our filming location was a finca near Madrid, home to some rather unusual residents: exceptionally large dogs and chickens. An unexpected and memorable part of the three day shoot.