DAF Westerlo 60 years
Animation & AI generated content
The brief
Create an anniversary film that celebrates 60 years of production in Westerlo. Using existing footage and historical photographs, the film needed to tell the story of the factory's development and connect its rich history with the present day.
Approach
We developed a visual journey through time, combining historical photographs, archive footage and recent video material. One of the main challenges was the varying quality of the older images. By applying AI techniques, we brought historical photographs to life and created smooth visual transitions between different periods. This allowed us to connect past and present in one continuous story.
Result
An engaging anniversary film that brings six decades of manufacturing history together. Historical images gradually transition into contemporary footage, showing how the Westerlo factory has evolved over the years. The film was presented at anniversary events and shared online to celebrate this important milestone.
Worth noting
BLD's extensive archive played an important role in this production. Footage and photographs preserved over many years could be given a new purpose, demonstrating the lasting value of carefully managed audiovisual archives.
DAF Trucks operates production facilities in several countries. Its factory in Westerlo, Belgium, is an important manufacturing site for truck cabs and axles. In 2026, the factory celebrated its 60th anniversary.