DAF XD Launch
Product launch campaign
DAF Trucks is a leading Dutch truck manufacturer with an international presence. The DAF XD is designed for urban and regional transport, combining safety, driver comfort and efficiency.
The brief
Create a launch film of two to three minutes introducing the DAF XD as a versatile truck for urban and regional transport. The film needed to highlight its key features, including safety, comfort, efficiency, cab configurations and interior design. The production would form the centerpiece of an international product launch campaign.
Approach
Based on the briefing, we developed and presented three creative concepts. The selected concept placed the DAF XD in a busy European city, where the truck's capabilities could be demonstrated naturally within an engaging storyline. By integrating the product's key features into recognizable urban situations, we created a film that combines technical information with a strong visual narrative.
Result
A complete product launch film supported by three teasers. Each teaser was delivered in two formats and eleven languages, allowing DAF to reach audiences across multiple markets and communication channels.
Worth noting
The three teasers were released ahead of the official product launch, building anticipation for the new DAF XD. Elements from these teasers returned in the main film, creating a recognizable and consistent campaign. The entire production was filmed in a European capital within just one week.