Elekta EVO
Customer testimonial
Elekta is an international medical technology company specializing in solutions for cancer treatment and neurological conditions. Its portfolio includes advanced equipment and software for radiotherapy and radiosurgery.
The brief
Produce a customer testimonial highlighting the benefits of online adaptive radiotherapy with the Elekta EVO CT linac. The film needed to present the experiences of a healthcare professional, focusing on the versatility, flexibility and ease of use of the system in daily clinical practice.
Approach
Together with Elekta, we selected an experienced physician in Berlin who could share firsthand insights into working with the EVO system. During the filming day, we conducted an extensive interview about the physician's clinical experiences and captured footage of the system being used during patient treatment. In postproduction, we combined the interview and clinical footage into a clear and engaging story, focusing on the most relevant experiences and benefits.
Result
A three minute customer testimonial that provides an authentic perspective on working with Elekta EVO. By combining personal experiences with footage from daily clinical practice, the film demonstrates how the technology is used in a real healthcare environment.
Worth noting
Rather than relying on a scripted product demonstration, we let the physician's own experiences guide the story. Filming in an actual clinical environment, including footage during patient treatment, allowed us to connect the technical capabilities of Elekta EVO with everyday medical practice.