Philips BlueSeal
Documentary & testimonials
Philips develops innovative medical technology that helps healthcare professionals around the world improve diagnosis and treatment. The Philips BlueSeal MRI system uses advanced magnet technology that requires no helium refills, opening up new possibilities for MRI installations in challenging locations.
The brief
Develop a series of films highlighting the benefits and unique capabilities of Philips BlueSeal. Its innovative magnet technology makes MRI installations possible in locations where conventional systems would be difficult or impractical.
Approach
Together with Philips, we developed a documentary format focusing on how BlueSeal is used in different locations around the world. We started by finding suitable locations and speaking extensively with the doctors involved. We wanted to understand not only their experiences with the technology, but also what drives them personally and professionally. These conversations formed the basis for filming on location, resulting in documentaries that combine technical insights with genuine human experiences.
Result
So far, we've filmed at six different locations worldwide. Each production resulted in a documentary and several additional testimonials, covering subjects such as ease of use, patient comfort and the practical considerations behind choosing a BlueSeal system. By approaching each location from different angles, we created multiple films from every shoot. Short, attention grabbing quotes were also used for social media teasers, alongside photography for articles and other publications.
Worth noting
The BlueSeal documentary series continues to grow. New locations and experiences are regularly added, building an expanding collection of films that demonstrate the possibilities of this technology.