Philips Breast Imaging Solutions

Philips Healthcare develops advanced MRI systems for medical imaging. MRI coils play an essential role in producing detailed images, with different coils designed for specific parts of the body and clinical applications. The Sentinelle breast coil is designed specifically for breast imaging.

The brief

Create an instructional video introducing the Sentinelle breast coil and demonstrating its main benefits. The focus was on patient comfort through its open design and imaging performance in terms of coverage, image resolution and scan speed. The video would be used on the Philips website and by the sales team during customer presentations.

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Approach

Together with Philips, we defined the key messages and developed a script that combined technical information with a practical demonstration. We chose a dynamic format in which a presenter explains the features and benefits of the breast coil while actors demonstrate its use in the background. The demonstrations were carefully coordinated with the presentation, allowing viewers to see exactly what was being explained.

Result

A comprehensive product instruction video presenting the operation and benefits of the Sentinelle breast coil. In addition, we produced three shorter videos, each focusing on a specific benefit of the system. This provided Philips with a versatile set of videos for both online communication and direct customer presentations.

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Worth noting

The combination of a presenter and a synchronized practical demonstration was central to this production. By carefully aligning the spoken explanation with the actions in the background, we made technical product information easier to understand while keeping the presentation engaging and visually clear.