TNO-ESI Digital Twin
3D explainer animation
The brief
Create a 3D animation that explains how the increasing complexity of technical systems can lead to challenges, and how digital twin technology helps engineers better understand and manage these systems.
Approach
Before starting the animation, we worked closely with the communication team and technical experts at TNO-ESI. Understanding the technology was essential. We needed to get to grips with the complexity before finding a way to explain it clearly. Based on these discussions, we developed a storyline that simplified the subject without losing the technical details that matter. Together with our 3D animation partner Creatiehut, we turned this concept into a visual explanation of how complex systems and their data interact.
Result
A detailed 3D animation that makes growing system complexity easier to understand. By showing how different systems and data streams are connected, the animation demonstrates how digital twin technology provides valuable insights into complex technical processes.
Worth noting
Despite the technical complexity and the amount of preparation involved, the entire animation was developed and delivered within a particularly tight timeframe. Close collaboration between BLD, TNO-ESI and Creatiehut made it possible to meet the deadline without compromising on the technical accuracy of the film.
TNO-ESI is an open innovation research centre that works with leading high tech companies to tackle the growing complexity of modern systems. By developing advanced methods for system design and engineering, TNO-ESI helps companies speed up product development, improve performance and quality, and make better use of new technologies.